Custom design engagement rings are the Ruback specialty.

We manufacture our engagement rings ourselves. Allowing us to create one-of-a-kind rings, perfectly crafted to each customer’s unique taste. Most importantly though, our process gives us flexibility to work within your budget.

Questions & Answers

What does it mean that you manufacture your own rings and what is the advantage to me?

  • Manufacturing ourselves means taking your custom design and directly handing it to our team of experienced jewelers who begin crafting your one-of-a-kind piece.
  • Conversely, a standard retail jewelry experience has you buying from a pre-selected group of designs that have been marked-up accordingly.
  • This means there is not only less flexibly in price in the typical retail model, it also means there is less to select from.
engaged couple

How can Ruback provide such high quality within my budget compared to other places I’ve looked?

When shopping at a conventional retail jewelry store they typically want to sell you the diamonds (or center stones) currently in their cases. At Ruback, our model is different. We are using our network of diamond cutters all over the world to find exactly what you want.

We don’t have any particular agenda in mind, or pre-bought diamonds for you to select from. It is our promise that at Ruback you will get the highest quality for your budget.

What If I have no idea what I want?

This is very typical! The first step is setting up an appointment with us in our showroom or virtually if you live outside of Kansas City. We’ll start with diamond education (something Hal loves)!! We’ll talk about pricing, the process and show you a variety of designs so you can get a feel for what you like and don’t like.

What if I am not in Kansas City?

We work with customers all over the country! Through virtual appointments we promise you’ll feel like you
are here!

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